Your Sales and Marketing Toolkit

Sign up now to access our Sales and Marketing Toolkit. The information and tools in this section are for registered New Horizons customers use only and should not be circulated or distributed without BT Wholesale consent.

Extend your communications portfolio and grow new revenues by offering new services - our sales and marketing toolkit will show you how.

  • Explore our guide to key BT Wholesale products for the smaller service provider, including an audio-visual presentation from Steve Bryan, Senior Sales Specialist.
  • Download product factsheets and marketing templates.
  • Find out about marketing grants from BT Advance.

Our 'Deal of the Month' provides excellent value for money on products, equipment or services.


PRODUCTS FOR A PROFITABLE FUTURE

Sign up now to download our presentation from Steve Bryan, Senior Sales Specialist, looks at some key products from a service provider's point of view, showing how BT Wholesale can work with you to address new markets and deliver new services for end users cost effectively.

Convergence goes beyond state-of-the-art digital devices and now encompasses the blurring of traditional commercial demarcation lines. Every provider needs to consider how to develop its range of services to retain customers and grow new revenues.

Sign up now to access our product fact sheets. BT Wholesale offers a range of products that can help your business extend into new profitable markets.

Product fact sheets

  • Enhanced Telemarketing Services - make the most of memorable phone numbers (0800/0808, 0845/0844, 0870/0871).
  • BT BroadbandScope - move into broadband with your own branded, ISP-in-a-box service.
  • Connectivity solutions - provide high speed broadband services and robust, secure networking.
  • Equipment solutions - provide equipment and new customer services as well as connectivity.
  • International Direct Dialling (IDD) - deliver high quality comprehensive or bespoke international calls.
  • IP Exchange - integrate VoIP and traditional phone calling and deliver video calls to mobiles.
  • White Label Managed Services - offer new, own branded products, services and management support.
  • Wholesale Calls - provide good value, high quality telephone services.

CUSTOMER TRAINING : SALES AND MARKETING

Sign up now to access our online training packages. When you buy from BT Wholesale, we go beyond the sale to introduce you to your new products and services. To help you to get the best from them quickly and easily, we offer online training packages, free of charge to customers, covering:

  • BT Broadband Max
  • BT Wholesale Calls
  • e-Line Ethernet
  • IPStream Advanced Services
  • IP Exchange
  • e-Co Repair
  • Fault Diagnostics
  • e-Co Broadband
  • Broadband Customer reporting (BBCR)
  • Service Provider Gateway
  • Local Loop Unbundling
  • BT Wholesale Access
  • Wholesale Digital Access
  • Backhaul Extension Services
  • Wholesale Extension Services
  • Fixed Service Provider Markets

All courses are interactive and engaging, and can be completed in bite-size chunks to suit your staff’s working schedules. Your managers and trainers can track the progress of teams in training by requesting administrative access.


'White Label' Marketing Templates

Sign up now to access our 'White Label' Marketing Templates. Describing and explaining the features and benefits of individual products and services to your end user customers take immense effort and the factual elements of these communications are common to all providers.

To help, we have brought together some basic descriptive copy for end users, to cover a number of our key products. Available once you have signed up, you can use these templates to help create your own marketing materials and you may save considerable cost and work on your customer communications.

'Pick and mix' from the materials to suit your chosen approach - no fees are payable and no licences are required, and the range of material can be extended to meet your business needs - let us know what other topics you would like us to cover.


New : end user sales brochures to use with your customers!

We are producing a range of “unbranded” collateral aimed to help your company to position your services to your customers. The collateral is designed to be used directly with your end users without the need for any additional customisation.


MARKETING INSIGHTS

Sign up now to access our Marketing Insights information. We are making available a range of up to date market reports and insights to help you plan and identify new opportunities for your business.

The reports cover a range of topics and are regularly refreshed and updated. In this section you can view and download reports for your own internal use.


BT Advance - Marketing grants from BT Wholesale

BT Advance is a new customer initiative designed to offer you an opportunity to improve the impact of your customer marketing activities. The programme has been developed to provide marketing grants and consultancy to support your business and drive growth of the products and services you buy from BT Wholesale.

The programme is open to all BT Wholesale customers and you will need to complete a business case in conjunction with your account manager to qualify. Your application will be assessed alongside all other applicants, so it’s really important you and your business case tell us how great your company is to fully showcase your potential.

If your application is accepted and a marketing grant is awarded, we can provide matched investment funding up to a maximum of £35,000 for an agreed marketing campaign. The type of projects we have invested in so far range from press advertising and direct marketing to events and sponsorship. We understand it’s important to be flexible to meet your business objectives, so we can either help fund an agreed campaign plan you have already created - or we can offer you the opportunity to meet a marketing agency and brainstorm a project from the very beginning.

For further information on BT Advance and how to apply, please contact your Account Manager on 0800 671 045.


Further information

For full details of all BT Wholesale products, see our product listing on www.btwholesale.com or you can contact your BT Wholesale Account Manager or team, or call us on 0800 671 045.


Keep up to date. BT Wholesale Engage is a media web platform designed to communicate with BT Wholesale customers. Summarising all active BT campaigns, propositions, industry issues and customer research, it is not just a web site; it features the latest news and campaigns in a variety of multi-media formats including : e-zines, online events, videos and on demand presentations.